Marketing Committee

The Marketing Committee supports ACG Boston’s strategic initiatives to sustain and build its membership and attendance through an integrated blend of marketing initiatives:
1. Content/Messaging
2. Marketing collateral
3. Event planning
4. Communications: Email, direct mail, print ads, telemarketing, etc.
5. PR (include media coverage and award recognition)
6. Brand standards & consistency
7. Strategic alliances
8. Philanthropy
9. Website/Blog and social networking
10.Diversity. 

The Marketing Committee meets on a monthly basis, 12 times a year.  Full committee includes:

Erika Alvarez, Alvarez Consulting
Larry Blumsack, Zoka Institute
Larry Buchsbaum, RSM McGladrey
Christy Dancause, ACG Boston
Gail Long, Long Consulting
Beth Masterson, ACG Boston
Laura Matz, Perkins Products
Jason Newberg, The Castle Group
Bill Overbay
Erin Shields, Caturano and Company
Sharon Stone, Citizens Bank
Emily Vogel, ACG Boston
Beth Waterfall, Grant Thornton
Kate Westin, Trinity