Bruce Guzowski, President and CEO of HCPro, Inc., led a management buyout that acquired HCPro from its founders in 2002 with equity financing provided by The Riverside Company, a generalist PE firm.  In 2007 and 2008 Bruce ran a process to replace Riverside with Halyard Capital, a PE fund focused on media, communications and business services.

Bruce will share his experiences and lessons learned in the two sale processes including the role of management, why he hates auctions, how to deal with investment bankers and how he selected Riverside and Halyard.  He will address the difference between working with a sector focus vs. generalist PE firm and doing deals in two very different debt financing environments. He will also discuss how HCPro added value during the Riverside holding period and how it intends to add value during the Halyard holding period.

As President and CEO of HCPro, Inc., Bruce is responsible for all aspects of the Company’s activities with a primary focus on the Company’s strategic planning, acquisitions, joint venture and business development initiatives.  He joined HCPro in 1997 as its CFO and was promoted to President and CEO in 2000.  Prior to HCPro, Bruce held a variety of senior management positions at First Winthrop Corporation, a real estate investment and management company and was on the audit and tax staffs of the Boston office of Price Waterhouse.  He is a graduate of the University of Massachusetts at Amherst and is a CPA.  Bruce is on the Board of Directors of Specialized Information Providers Association (SIPA) and speaks frequently at media industry conferences. 

Marblehead, MA based HCPro is the largest provider of information, educational, and advisory products and services in the vital areas of compliance, regulation, and management to the U.S. healthcare industry. The Company delivers its “need-to-know” content in a wide variety of complementary, integrated formats, including print and electronic newsletters, e-mail services, magazines, books, online products, software, broadcast events, seminars, conferences, classroom training, consulting, membership programs and videos to meet the specialized needs of healthcare managers. The Company’s leading brands, HCPro, HealthLeaders Media, and The Greeley Company, are well-known and highly respected by healthcare managers. HCPro is also an active buyer of add-on acquisitions completing over 20 transactions since 2002.
 

Buyers Roundtable
Repeat Offender: Bruce Guzowski Describes HCPro's Last Two Private Equity Sponsored Transactions

Offices of Bingham McCutchen | Boston, MA
April 3, 2009
7:30am - 9:00am



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