 AJ Gerritson
Founding Partner
451 Marketing
AJ Gerritson is a Founding Partner at 451 Marketing, a Boston-based online lead generation and public relations agency. 451 Marketing specializes in creating and implementing customized communications campaigns for mid-size to large companies geared towards generating highly qualified business leads. Core competencies of the agency include: search marketing (SEO and PPC), social media marketing, traditional and online public relations, search leveraged public relations, Web 2.0 integrated website design and development, content development, and CRM integrations.
At 451 Marketing, AJ overseas the agency’s strategic direction and sales and marketing efforts. AJ brings over 12 years of experience in interactive brand strategy, social media marketing, Search marketing, public relations, and interactive marketing.
Prior to co-founding 451 Marketing, AJ was a Vice President at Zeeo Interactive, Inc., an award winning interactive agency. Before Zeeo, AJ was the VP of Interactive Marketing for AsiaFoods.com, where he helped build the online Asian food company from the ground up and help position it for a successful acquisition.
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 Wendy Troupe
Founder & CEO
Great Minds Interactive
Great Minds Interactive (GMI), is a data-driven solutions and advisory services business focused on helping organizations build, support and leverage their most important asset — their social capital. GMI’s CEO Wendy Troupe is responsible for developing their flagship product, SOCIALtalityTM that provides in depth review of your company’s presence and performance in the social web including blogs, forums, tweets, etc. Additionally it provides a comprehensive analytics solution that qualifies, quantifies, and monetizes your use of digital media technologies.
Prior to founding GMI, Wendy’s career spanned 19+ years at Fidelity Investments serving in strategic roles designing, developing and executing new technologies throughout six major subsidiaries. Her diverse talents as Software Architect, Web Marketer and Usability Designer combined with her creative instincts yielded patented, industry leading solutions. Most notably, Wendy was a founding member of Fidelity Strategic Advisers and was responsible for developing the portfolio management, quantitative analysis and mutual fund analyst systems. Wendy was also responsible for architecting every aspect of the e-commerce platforms for the Seaport Hotel & World Trade Center and Sebastian’s’ Catering web sites within Devonshire Investors, Fidelity’s private investment firm.
Wendy brings broad and deep industry experience in executive consulting, enterprise technology and strategic marketing directing social media, ecommerce, online analytics, Web 2.0 and marketing optimization initiatives to her start-up and digital marketing consulting firm.
Wendy holds a B.A. in Psychology from Boston College, is a noted blogger, industry expert, and a serial and social entrepreneur.
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